This 48-page "Making the Move to Dynamic Signage" PDF Guide is designed for sign industry professionals, by sign industry professionals, using terminology you understand and giving you the tools you need to aid in guiding your clients. It is a packed resource you will turn to again and again, and features two different Needs Analysis surveys for your use with clients and prospects.

Why is this dynamic sign technology getting so much attention? Why should you invest in this new learning curve as a digital print or sign professional? From software selection, to network design and configuration, to the right displays and peripherals and then installation and training for the client, it is quite an investment. If your business is doing well, and you’ve carved out your niche, you may not need to differentiate any further. But for the tens of thousands of digital sign shops across North America, differentiation needs a push.

If you choose to enter the dynamic sign arena, become certified, and offer your clients a robust offering of both systems for content delivery, and quality content from media houses, you will stand out. But to do this, to move to dynamic, you can expect both a learning curve, and the realization that you are the best entity to deliver this product to your clients.

This guide is designed to provide both technical information, as well as the marketing sense that makes dynamic signage meaningful to your clients. It includes a goals and needs analysis to aide you in your initial consultation with your clients. Once you have the answers to these questions, and have an understanding of how dynamic signage technology fits into the client's goals, you are ready to fulfill their needs. 

"Making the Move to Dynamic Signage" provides comprehensive information for building a scalable digital signage business, with technical information you will refer to again and again.

We should mention that this guide is FREE with every $195 course registration for digital signage expert certification at SOSA, when you enroll in the on-line course that earns you the respected DSCE (Digital Signage Certified Expert) credentials. This course offers you 8 hours of self-guided instruction and video explanation of every section of the course, which you can stop and start on demand, any time. When you register for the DSCE course here, you will receive your username and password via email shortly after registering. In that same email, you will find your free download link for the guide. This bonus offer is only available here, at the School of Sign Arts.