Show Biz for the Sign Trade
We help our industry partners get to market faster, reach farther, and do better.
Sign Biz + Show Biz = SB2
Learn more about SB2
THINKING AHEAD - MOVING FORWARD
Old School vs New School: Everything has changed for conferences after the lightning strike of a pandemic. Let’s even the playing field, and give access for all to new product info and education! Make some noise with us. We think you’ll enjoy the process almost as much as you do the finished product. Over the course of a few years, we’ve brought a new kind of “exhibit hall” to life. We welcome convention sponsors who have opted for this timely alternative to in-person events! Scroll down for your options!
SB2 helps you realize your marketing goals with the most comprehensive online exposition anywhere.
Calling all Subject Matter Experts
We handle all aspects of your video content development. We present your materials on the School of Sign Arts (SOSA) website for access by 30,000 sign industry professionals. We build the video- Yes, you heard right, all you need to do is create the media content storyboard, or supply raw video footage. We craft compelling imagery for your talking points and guide you step by step!
Get On Board the School of Sign Arts library!
WHY NOW? The Facts:
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in a text.
Biteable.com
Companies with fewer than 500 employees represent one of the fastest-growing markets for online training on-demand. Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.
Those born between 1980 and 2000 will make up 50% of the workforce in less than 4 years. They want and expect digital instruction.
2019 report shows that 87% of marketing professionals use video as a marketing tool.
(Wyzowl, 2019)
93% of marketers say they’ve landed a new customer thanks to video.
(OptinMonster, 2019)
Nearly eight out of every ten users have purchased a piece of software or app after having watched the brand’s video. 96% turn to videos to learn more about a particular product and/or service.
(Wyzowl, 2018)
THE SB2 VIDEO DEVELOPMENT PROCESS
We create masterful educational videos – genuine masterpieces – for the most powerful sign industry education hub anywhere. We’ve helped over 200 amazing companies create killer content for a guaranteed spot in the School of Sign Arts video library. Step by step, this is how we make the impossible possible!
ALL SLIDES INCLUDED
Professionally trained media designer creates stunning visuals for your talking points and images. The process generates a draft PowerPoint for your review or edits.
These PPT presentations are like nothing you’ve seen before. The talking points become the foundation of Step 2: Video Content. The PowerPoint development itself would normally cost between $1600 – $4800.
Typical content ideas:
- How-to instructional video
- Interviews: Of you, or by you
- 5 Tips for ________
- New Product Introduction (with education focus)
- Equipment demonstration
- Case Studies
PRODUCING RAW VIDEO CONTENT
We offer two approaches, both included!
A) We teach you how to create your video without special equipment. This raw video file in MP4 format is uploaded to us, and we edit, clean, polish, add filters and your PPT from Step 1.
B) You create a script that walks through your talking points, in keeping with the slides we built. Send the script, and we take it from there, no additional charge! We add the voice over to the stunning PowerPoint we created.
The quality of the final video meets or exceeds the high standards of the School of Sign Arts industry hub. We guarantee your production will be added to the SOSA video library! Watch this short instructional video!
VIDEO POST PRODUCTION
We create masterful educational videos – genuine masterpieces for the most powerful sign industry education hub anywhere, the School of Sign Arts. We combine state-of-the-art hardware and software, professional audio enhancements (music bed, crowd noises), your presentation goals, and raw video or script, to master an end result from SB2 that exceeds expectations.
We combine the professionalism and creative talents of a dedicated and multi-skilled production team. Our clients continue to benefit from the wealth of knowledge and experience that our staff have obtained over the years, producing quality video presentations covering many different aspects of business, and in particular, the sign business and small business development.
EXHIBIT!
The final video product is placed in the School of Sign Arts library! We’re proud to be working with diverse leaders of the industry- including many Fortune 500 representatives – to contribute their expertise. Every video frame, every word, is carefully reviewed to assure this online material provide a first-class experience for sign industry employers and employees.
Learners can access your PDF documents along with their training videos- right on the same page!
Bonus: If desired, your presenter’s bio is included in the Contributors spotlight page on the SOSA website. There we feature the instructor’s history in the sign industry or related industry, and any certifications and credentialing they have obtained.
PROMOTION!
After we load your video to the School of Sign Arts site, your brand and message will be carefully crafted with ad agency style, and delivered to our proprietary, premium email contact base of over 20,000 sign industry professionals. Your new video exhibit can remain in the SOSA library in perpetuity!
BENEFITS OF A CAPTIVE AUDIENCE
- Viewers who come for another video continue to browse and could see yours- just like at a trade show.
- Industry professionals have a single hub for all of their product and business video answers.
- You gain a select, targeted audience.
- Your literature is front and center, and your presenter gains the “celebrity effect.”
SB2 ALL INCLUSIVE PRICE
ONE PRODUCTION FOR $4500 (Click to Buy)
PPT + Video Production + Promotion + SOSA in Perpetuity
TWO PRODUCTIONS FOR $7000 (Click to Buy)
PPT + Video Production + Promotion + SOSA in Perpetuity
Option for Exhibit Space Only (Click to Buy)
Already have professional videos in MP4 format? If they meet quality standards, rotate up to four on the SOSA home page for $2800/year, then each moves into the SOSA library in perpetuity! That's just $700 per video for a permanent virtual booth! Contact our partner, Sign Biz, Inc., for program details. 800-633-5580
At a Glance
Our work reflects on you. See a few of our design stylings here.
Learn More
For SB2 Production, please contact Sign Biz, Inc.
Paso Robles, CA
179 Niblick Rd, Suite 303
Tel: +1 800-633-5580
or Email: sosa@schoolofsignarts.com
"Casting Call"
Meet a Few of our Esteemed Contributors!
Betsy Ewart
Business Management - Human Resources - National Accounts
Tim Bauer
3D - Installation and Applications - LED Illuminated
Penny Wise
Business Management - Dynamic Sign Tech - Marketing
Craig Sorenson
Installation and Applications - National Accounts - Sales Consulting
Teresa M Young
Business Management - Dynamic Sign Tech - Marketing - Sales Consulting
Michael Maxwell
Color Technology - Digital Print - Equipment
Tim O’Donnell
Business Management - Marketing - National Accounts
Paul Williams
Business Management - Sales Consulting
Kim Rasmussen
Business Management - Installation and Applications - Sales Consulting
Scott Mead
Dynamic Sign Tech - Social Media - Video Production
Justin Seibert
Business Management - National Accounts - Sales Consulting
Adi Vishwall
Business Management - Office Software
Tom Carr
Business Management - Equipment - Installation and Applications
Mark Larson
Business Management - Marketing - Sales Consulting
Mark Rugen
Color Technology - Design Software - Software Applications
Ken Von Wald
Business Management - Equipment
Andrew Sanders
Digital Print - Installation and Applications
Megan Ritter
Marketing - Sales Consulting
Matt Owens
Color Technology - Digital Print - Equipment
Dave Fellman
National Accounts - Sales Consulting
John Glazer
Equipment - Installation and Applications
Bob Dubow
Business Management - Equipment
Jerry Magee
Equipment - Installation and Applications
Dion Flaska
Installation and Applications - LED Illuminated
Lisa Smoke
Installation and Applications
Bill Jezek
Installation and Applications - National Accounts
Josh Robertson
Equipment - Installation and Applications
Paul Allibone
Installation and Applications