Archive | Top Stories

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20 Ingredients of Great Sales DNA

The Sign Sales DNA Project is all about identifying and prioritizing both the personality traits and the working skills and attitudes that make up the optimum “DNA” for a modern sign salesperson. This comprehensive report (PDF) is now available at a special rate in the SOSA shop.

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Posted in Shop Management, Top Stories0 Comments

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xAlt Pro High Power Workstations for Sign Design

Everyone is looking for that dream machine, that pedal to the metal, fast-moving bird of prey with turbo to spare. Of course, we are talking about the perfect workstation for sign design. Look at what makes the xAlt Pro series of workstations a sign professional’s go-to system.

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Posted in Color & Design, Red Hot Tools, Shop Management, Top Stories

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Should Your Sign Shop Convert?

As the sign industry takes on more responsibility, shifts focus and migrates into new technologies, many independent sign shops find that their “clout” and “back office” support seem inadequate to meet today’s marketing and operational demands.  We witnessed the first “vinyl” sign shops take hold in 1985. From there, the growth of “computerized” sign businesses […]

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Posted in Shop Management, Sign Industry Stats, Top Stories0 Comments

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Dynamic Signage Rising

We are excited to report again on dynamic sign services for sign industry professionals. And again, LobbyPOP® has brought their “A Game” and delivered a content software program, LobbyCaster, that makes more sense than anything we have seen to date. Allow us to explain: Sign businesses want and need to be able to allow a […]

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Posted in AV League, Red Hot Tools, SOSA Info, Top Stories0 Comments

Tuition: $195…. Certification, Priceless!

Enter the Digital Signage Certified Expert (DSCE) program, offered by the Digital Signage Experts Group! For tens of thousands of digital sign shops across North America, differentiation needs a push. A five-star program is here now, with the only Guide Book included free. Read our review.

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Posted in AV League, Red Hot Tools, Shop Management, Top Stories

FREE WHITE PAPER: Proven Site Criteria for Non-Electric Sign Shops

This free review reports the success and failure of sign shops cross-referenced with location type. The results will optimize site selection and reveal the types of lease sites in the trade area that best support…

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Posted in Red Hot Tools, Shop Management, Top Stories

Part 4: CLEVR Readability for Dynamic Digital Signs

We are pleased to present posts by permission from the knowledgable www.LobbyPOP.me blog, which features all things dynamic signage! Follow a series of blogs about dynamic signage that makes sense to static sign professionals!

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Posted in AV League, Top Stories

Turn Your Smart Phone into a Credit Card Reader… Free!

School of Sign Arts has partnered up with Square! Square is the simplest way to accept credit cards. The free Square device turns any Android phone, iPad or iPhone into an elegant and easy-to-use point of sale system and is the best rated for low rates and transparency…

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Posted in Red Hot Tools, Shop Management, Top Stories


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