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20 Ingredients of Great Sales DNA xAlt Pro High Power Workstations for Sign Design Should Your Sign Shop Convert? Dynamic Signage Rising Tuition: $195 FREE WHITE PAPER: Proven Site Criteria for Non-Electric Sign Shops
 
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20 Ingredients of Great Sales DNA

The Sign Sales DNA Project is all about identifying and prioritizing both the personality traits and the working skills and attitudes that make up the optimum “DNA” for a modern sign salesperson. This comprehensive report (PDF) is now available at a special rate in the SOSA shop.

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xAlt Pro High Power Workstations for Sign Design

Everyone is looking for that dream machine, that pedal to the metal, fast-moving bird of prey with turbo to spare. Of course, we are talking about the perfect workstation for sign design. Look at what makes the xAlt Pro series of workstations a sign professional’s go-to system.

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Should Your Sign Shop Convert?

As the sign industry takes on more responsibility, shifts focus and migrates into new technologies, many independent sign shops find that their “clout” and “back office” support seem inadequate to meet today’s marketing and operational demands.  We witnessed the first “vinyl” sign shops take hold in 1985. From there, the growth of “computerized” sign businesses […]

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Dynamic Signage Rising

We are excited to report again on dynamic sign services for sign industry professionals. And again, LobbyPOP® has brought their “A Game” and delivered a content software program, LobbyCaster, that makes more sense than anything we have seen to date. Allow us to explain: Sign businesses want and need to be able to allow a […]

Tuition: $195…. Certification, Priceless!

Enter the Digital Signage Certified Expert (DSCE) program, offered by the Digital Signage Experts Group! For tens of thousands of digital sign shops across North America, differentiation needs a push. A five-star program is here now, with the only Guide Book included free. Read our review.

FREE WHITE PAPER: Proven Site Criteria for Non-Electric Sign Shops

This free review reports the success and failure of sign shops cross-referenced with location type. The results will optimize site selection and reveal the types of lease sites in the trade area that best support…

FREE WHITE PAPER: Proven Site Criteria for Non-Electric Sign Shops

December 6, 2012

This free review reports the success and failure of sign shops cross-referenced with location type. The results will optimize site selection and reveal the types of lease sites in the trade area that best support…

Read the full story

Posted in Red Hot Tools, Shop Management, Top Stories

Part 4: CLEVR Readability for Dynamic Digital Signs

November 9, 2012

We are pleased to present posts by permission from the knowledgable www.LobbyPOP.me blog, which features all things dynamic signage! Follow a series of blogs about dynamic signage that makes sense to static sign professionals!

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Posted in AV League, Top Stories

Turn Your Smart Phone into a Credit Card Reader… Free!

March 19, 2012

School of Sign Arts has partnered up with Square! Square is the simplest way to accept credit cards. The free Square device turns any Android phone, iPad or iPhone into an elegant and easy-to-use point of sale system and is the best rated for low rates and transparency…

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Posted in Red Hot Tools, Shop Management, Top Stories

JetMaster Has the “WOW” Factor

January 24, 2012

A WOW Product! We’re ready to post another review, for a product that caught our attention last August. The JetMaster Display System is a one-of-a-kind new product, well distributed in Europe, brought to the US by Innova Art, Ltd. that we are now proud to offer in the SOSA shop, to sign industry professionals…

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Posted in Color & Design, Red Hot Tools

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Part 3: CLEVR Visibility for Digital Content Design

September 12, 2011

If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed […]

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Posted in AV League

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Part 2: CLEVR Legibility for Digital Design

August 15, 2011

We are pleased to present posts by permission from the knowledgable www.LobbyPOP.me blog, which features all things dynamic signage! If you haven’t checked them out, you are missing invaluable information. Seriously. Here’s a series of blogs about dynamic signage and good (read: readable) content. If you are following this series, you know we are talking about […]

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Posted in AV League

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Part 1: CLEVR is a Clever Acronym for Digital Design

June 29, 2011

We mentioned in our previous post that sign industry professionals use the science of signs when creating a communications vehicle for their clients. These same principles should be applied to your dynamic digital content as well. The four considerations are known as Conspicuity, Legibility, Visibility and Readability. We like an acronym to help recall these […]

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Posted in AV League

The Broccoli Diaries

February 19, 2011

We live in an exciting time in the green and healthy sustainability movement. At no other time in history has the built environment gained such prominence. It is widely accepted that we have a moral imperative to reduce the human-induced ecological impacts on a planet now inhabited by 6.6 billion people and growing by 80 […]

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Posted in Bright Green

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